Discover what drives middle-market business leaders and owners.
Running a business today is increasingly complex. Beyond providing a product or service, there’s many facets to manage a thriving operation including legal and compliance, financial management, marketing and business development, and IT requirements, not to mention developing and maintaining strong organisational culture.
Defining the middle market
Australia’s middle-market businesses produce around 25% of national revenue ($645b) and contribute one-fifth of the country’s net tax revenue. They typically employ between 20 and 200 people with an annual revenue between $2 million and $500 million. These metrics classify which businesses fit in this segment, but they aren’t what defines them. They are defined by their distinct attitude - a growth mindset that enables rapid adaptation to capitalise on new opportunities.
Australia's middle-market businesses...
Contribute revenue of
From $2m, up to
million dollars revenue annually
Typically employ from 20 to
percent of national total revenue
People are core
Attracting and retaining the right talent is one of the most challenging aspects of business - with the gravity of providing employment to so many often a heavy weight to carry due to complicated employment laws, remuneration structures, leadership challenges and interpersonal factors.
Being opportunity ready
Business and industry change. Whilst sometimes challenging, this presents opportunity for growth and improvement. Learn more about the top challenges and opportunities experienced by middle-market businesses, from start-up to mature-stage.
Business leaders and owners demonstrate deep knowledge of their own business, industries and markets, considering micro factors to play a more significant role in the success and failures of their businesses. Research revealed 40% of mid-market operators believed consumer preference was among the most impactful factors on their business prior to COVID-19.
Read more here.
Learn more about the research study from Pitcher Partners' Private Business and Family Advisory teams across the country.
About this research
The Pitcher Partners Business Radar: Understanding the businesses that drive Australia’s economy report is an independent research report conducted with strategic growth consultancy Forethought. The research canvasses over 400 businesses using both quantitative and qualitative research to further understand the mindset and unique challenges of businesses in the middle market. It also incorporates additional research in relation to impacts from COVID-19 on middle-market businesses and how this relates to initial findings.